Sneak peek: Optimize search with taxonomy intelligence

When a patient turns to your website to find care, their experience relies on the clinical data architecture beneath the surface. If they search for a specific procedure, specialty, or condition, they expect precise, hyper-relevant results.

The challenge

Managing these complex data structures across a large health system can be a fragmented, manual headache. Marketing teams often have to wrangle disparate lists of specialties, conditions, and procedures without centralized governance. This quickly leads to messy data like duplicate terms, confusing keyword relationships, and inconsistent tags across provider profiles and location pages.

When data gets cluttered, search functionality breaks down and qualified providers fail to appear for the right patient during critical moments of discovery. For health systems, that means lower web conversions, missed patient acquisition opportunities, and costly out-of-network patient leakage.

The solution

To bridge this gap, we’re developing a major upgrade to your DXE experience. Instead of manually auditing thousands of individual provider profiles, the tool gives you the visibility to manage taxonomy effortlessly at scale. It optimizes how your provider profiles, facility locations, and clinical content appear in search results — connecting consumers with the specific clinicians they need.

• Co-occurrence analysis: Use intuitive side-by-side reporting to instantly visualize how terms are distributed across your health system.
• Data hygiene detection: Rely on built-in compliance tools that scan and flag duplicate keywords and data collisions before they disrupt search logic.
• Custom CSV exporting: Easily download your filtered vocabulary reports into spreadsheets for quick offline analysis or team distribution.

Bottom line

Ultimately, this feature is about ensuring the right provider appears for the right patient at the moment they seek care. It eliminates the data friction standing in the way of that connection, giving your team the power to efficiently and confidently guide every digital patient journey.

Stay tuned for more details as we get closer to the official release!