AI preview: Turn your data into drafts — instantly

Earlier this year, we shared our 2026 roadmap and commitment to building a smarter, more integrated Digital Experience Engine. The next phase introduces a suite of embedded AI tools to save valuable time and effort while scaling your content strategy.

Unlike general-purpose AI, these features are built directly into DXE and use your existing provider, location, and service data to generate relevant, on-brand content you can refine as needed. Here’s a look at what’s on the way.

AI-generated alt text

Pulls details directly from your page — like a provider’s name — to create meaningful image descriptions.

• Supports accessibility: Provides essential text for screen readers in clear, plain language, helping ensure WCAG 2.1 AA compliance and an inclusive experience for all.
• Improves findability: Relevant alt text helps search engines properly index your providers and locations, keeping them front and center when consumers are actively seeking care.
• Drives efficiency: Automatically identifies missing descriptions across your site and backfills them in bulk — no manual audit required.

AI-generated provider bios

Transforms credential data into engaging, professional biographies that build patient trust.

• Maintains clinical authority: Leverages actionable data — including specialties, education, and accepted insurance — to showcase your providers’ expertise.
• Humanizing the provider: Shifts from clinical lists to consumer-centered narratives that help them feel connected to their choice of care.
• Optimized for search: Features a dedicated "summarizer" to create concise profile snippets that search crawlers prioritize.

AI-generated content

Drafts high-quality service and campaign pages, blog posts, and more based on your unique prompts and existing site data.

• Guided creation: Recommends structured headings and key sections to ensure your drafts follow best practices for healthcare SEO and readability.
• Editorial precision: References existing site content and preferred tone to generate drafts that are on-brand and clinically sound.
• Streamlined production: Expedites the writing process, helping you quickly move from a blank page to final review.

Plus: A new way to navigate care

We're building an agentic AI experience grounded in clinician-approved content and the DXE tools consumers already use — Find a Doctor, Find a Location, and more. This assistant creates a personalized pathway for your site visitors, guiding the best next steps in their health journey.

Want to join our early interest list? Sign up below!

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